2D Animation for t-factor, a Coca-Cola Consolidated training initiative
Client
Coca-Cola, one of the world’s largest beverage companies operating in more than 200 countries, is known for its iconic products and commitment to innovation, sustainability, and supporting its people. The t-factor project is one of the company’s key initiatives that highlights this focus, aiming to develop leadership skills and create opportunities for growth across different organizations.
Our Approach:
To bring t-factor vision to life, our creative team at Five Talents designed a complete visual and storytelling experience:
- Illustration & Design – We crafted bold, modern illustrations that reflected Coca-Cola’s brand identity while keeping the look fresh and engaging.
- Animation – Our animators built smooth transitions and a clear narrative flow, making the story easy to follow and visually dynamic.
- Voiceover & Sound Design – We recorded a professional studio voiceover that guided viewers through the story in a warm, relatable tone. Paired with uplifting background music, the audio elements gave the video polish and emotional impact.
- Storytelling – We simplified the core message of t-factor into a structured, memorable storyline that employees could easily connect with.
By combining these elements, we transformed an abstract concept into an animation that felt approachable, inspiring, and true to Coca-Cola’s brand spirit.
The Results:
The finished 2D animation gave Coca-Cola a powerful communication tool that went beyond simply “explaining” the t-factor initiative.
- Clarity: Complex ideas about leadership and talent development were made simple and easy to understand.
- Engagement: The visuals, voiceover, and music worked together to capture attention and keep viewers interested.
- Inspiration: Employees and partners didn’t just understand the t-factor vision — they felt motivated to be part of it.
- Versatility: The video could be shared internally and externally, making it a lasting resource for Coca-Cola’s communications.
The project was more than a video; it became a story that employees could see themselves in — one that inspires connection, growth, and shared purpose.
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